Lucielle’s of Wilson
has proudly serviced its North Carolina communities since 1939. Rooted in strong traditions of genuine customer service and quaint town charms, Lucielle’s continues to treat its clientele with the same kind of enthusiasm and hospitality it offered its customers 69 years ago.

Originally founded by Mr. and Mrs. Fred and Lucielle Maroon, Lucielle’s was located on Nash Street in the heart of downtown Wilson during the booming tobacco market days. Lucielle Maroon was a vibrant lady with a passion for fashion and fun; and she made sure to translate that same appreciation for elegant things into her merchandise. Lucielle’s quickly became known as a favorite shopping spot for everything fine in women’s wear from head-turning hats, to snazzy suits, to fabulous furs, to beautiful bridals. Now, one of the few remaining original independent bridal salons in the United States, Lucielle’s Bridals & Formals proudly celebrates its 69th year in business, exclusively offering bridal and formal wear and evening accessories.

Now in it's third generation of ownership, Lucielle's maintains its well-honed reputation for keen fashion sensibility offering quality designer and private collections always hand picked with the individual customer in mind. The well- trained staff of sales consultants and seamstresses is second to none in their combined experience, courtesy, and service.

Lucielle’s Bridals & Formals happily boasts a lasting legacy of beautiful women including generations of mothers and their daughters as brides, debutantes, prom princesses, pageant queens including Miss Wilsons and competing Miss North Carolinas, and even a young Ava Gardner. Experience Lucielle's Bridals and Formals of Wilson and join the legacy of exquisite women and lovely memories.